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	<title>Genroe Customer Management</title>
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		<title>Genroe Customer Management</title>
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		<title>The Buzz Insurance launch an innovative new customer loyalty program</title>
		<link>http://genroe1to1.genroe.com/2010/07/28/the-buzz-insurance-launch-an-innovative-new-loyalty-program/</link>
		<comments>http://genroe1to1.genroe.com/2010/07/28/the-buzz-insurance-launch-an-innovative-new-loyalty-program/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 07:16:34 +0000</pubDate>
		<dc:creator>timwtyler</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Do Leadership]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[On-line Communities]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=514</guid>
		<description><![CDATA[The Australian general insurance business has become a hot house of competition, with heavy promotion by new overseas online insurers. Intense competition can be a catalyst for innovation and we believe that one insurer is innovating in a refreshing and effective way – by collaborating directly with customers. The Buzz began life co-creating with customers. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=514&subd=genroe1to1&ref=&feed=1" />]]></description>
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		<title>Continuous Process Improvement for Call Centers</title>
		<link>http://genroe1to1.genroe.com/2010/07/25/continuous-process-improvement-for-call-centers/</link>
		<comments>http://genroe1to1.genroe.com/2010/07/25/continuous-process-improvement-for-call-centers/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 23:10:38 +0000</pubDate>
		<dc:creator>Stewart White</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Do Leadership]]></category>
		<category><![CDATA[Contact Centre/Center]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=378</guid>
		<description><![CDATA[&#60;!&#8211;[if gte mso 9]&#62; Normal 0 false false false EN-GB X-NONE X-NONE &#60;![endif]&#8211;&#62;&#60;!&#8211;[if gte mso 9]&#62; &#60;![endif]&#8211;&#62; &#60;!&#8211;[endif]&#8211;&#62; Continuous Process Improvement for Call Centers Continuous Process Improvement is associated to actions a business takes to continually re-evaluate and change any of its processes based on increasing efficiencies of the process, potentially reducing the associated costs [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=378&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/07/25/continuous-process-improvement-for-call-centers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">stewartwhite</media:title>
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		<title>How to retain customers who are leaving</title>
		<link>http://genroe1to1.genroe.com/2010/07/20/how-to-retain-customers-who-are-leaving/</link>
		<comments>http://genroe1to1.genroe.com/2010/07/20/how-to-retain-customers-who-are-leaving/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 07:03:08 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[Do Leadership]]></category>
		<category><![CDATA[Save Teams]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=500</guid>
		<description><![CDATA[Customers, just like products, tend to progress through a lifecycle, a customer lifecycle in this case.  If you manage this process properly then you will have a customer who continues to add value to your organisation. But let’s face it, sometimes customers will still want to leave the organisation so in that case, the question [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=500&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/07/20/how-to-retain-customers-who-are-leaving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Ensuring Success For Your Next Call Centre Tender Evaluation</title>
		<link>http://genroe1to1.genroe.com/2010/07/19/ensuring-success-your-next-call-centre-tender-evaluation/</link>
		<comments>http://genroe1to1.genroe.com/2010/07/19/ensuring-success-your-next-call-centre-tender-evaluation/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 01:28:09 +0000</pubDate>
		<dc:creator>Stewart White</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Contact Centre/Center]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=544</guid>
		<description><![CDATA[Ensuring success in your next call centre tender evaluation is more than just using good project management techniques. A few months ago a client called and asked for help.  They were going through the process of tendering for some new technology for their Contact Centre infrastructure.  They approached us for help because the project had [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=544&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/07/19/ensuring-success-your-next-call-centre-tender-evaluation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Is this the wrong way to use social media as a service channel?</title>
		<link>http://genroe1to1.genroe.com/2010/07/13/is-this-the-wrong-way-to-use-social-media-as-a-service-channel/</link>
		<comments>http://genroe1to1.genroe.com/2010/07/13/is-this-the-wrong-way-to-use-social-media-as-a-service-channel/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 08:01:27 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=611</guid>
		<description><![CDATA[It is clear that leading brands are using Twitter and other social media channels to deliver reactive service to their customers. Probably the best known of these is BestBuy with their @twelpforce Twitter account.  Staff at the computer chain use their Twitter accounts to answer questions from customers all over the country. Less well known, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=611&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/07/13/is-this-the-wrong-way-to-use-social-media-as-a-service-channel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">aramshaw</media:title>
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			<media:title type="html">twelpforce</media:title>
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		<item>
		<title>Net Promoter Links to Recency-Frequency-Monetary (RFM)</title>
		<link>http://genroe1to1.genroe.com/2010/07/09/net-promoter-links-to-recency-frequency-monetary-rfm/</link>
		<comments>http://genroe1to1.genroe.com/2010/07/09/net-promoter-links-to-recency-frequency-monetary-rfm/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:07:52 +0000</pubDate>
		<dc:creator>timwtyler</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[Customer Analytics]]></category>
		<category><![CDATA[RFM]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=597</guid>
		<description><![CDATA[From the early days of data-driven marketing, it has been known that marketers can predict which customers are most likely to respond to an offer by ranking them on the basis of; how Recently they have transacted with you how Frequently they have transacted with you how much money (Monetary) they have spent with you. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=597&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/07/09/net-promoter-links-to-recency-frequency-monetary-rfm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">timwtyler</media:title>
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		<item>
		<title>Automating Transaction Net Promoter Score Data Collection</title>
		<link>http://genroe1to1.genroe.com/2010/07/06/automating-transaction-net-promoter-score-collection/</link>
		<comments>http://genroe1to1.genroe.com/2010/07/06/automating-transaction-net-promoter-score-collection/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 01:50:54 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[Loyalty surveys]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=586</guid>
		<description><![CDATA[Implementing a system that will automate the data collection and reporting elements of a Transactional Net Promoter Score® (NPS) process is an important step in integrating this key measure into the business. Without effective automation of the task, it can often become too difficult to maintain and can fall by the wayside. What is a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=586&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/07/06/automating-transaction-net-promoter-score-collection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">aramshaw</media:title>
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		<item>
		<title>Are you using campaign lead or customer lead marketing?</title>
		<link>http://genroe1to1.genroe.com/2010/07/04/are-you-using-campaign-lead-or-customer-lead-marketing/</link>
		<comments>http://genroe1to1.genroe.com/2010/07/04/are-you-using-campaign-lead-or-customer-lead-marketing/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 22:58:07 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Cross-selling]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=491</guid>
		<description><![CDATA[This week I’m going to build on a recent post (“Why customer segmentation is not customer strategy”) by looking at a new approach to creating a customer strategy. We will start by examining how most marketing departments use customer segmentation.  Over the past 10-15 years an evolution, a good evolution mind you, has overtaken marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=491&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/07/04/are-you-using-campaign-lead-or-customer-lead-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">aramshaw</media:title>
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			<media:title type="html">Campaign-Lead-Process</media:title>
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			<media:title type="html">CustomerStrategyLead</media:title>
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		<title>New Net Promoter Score Benchmarks: Europe Vs Australia</title>
		<link>http://genroe1to1.genroe.com/2010/06/28/new-net-promoter-score-benchmarks-europe-vs-australia/</link>
		<comments>http://genroe1to1.genroe.com/2010/06/28/new-net-promoter-score-benchmarks-europe-vs-australia/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 23:11:54 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Loyalty surveys]]></category>
		<category><![CDATA[NPS]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=572</guid>
		<description><![CDATA[Satmetrix last week released its 2010 European Net Promoter® Scores and I thought it would be interesting to review them versus recent Australian data[1]. Banking The highest of the European banks (First Direct) received an NPS of 42% compared with the highest of the Australian banks (Bendigo Bank) at +33%.  At the other end of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=572&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/06/28/new-net-promoter-score-benchmarks-europe-vs-australia/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">aramshaw</media:title>
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			<media:title type="html">NPS-Australia-Vs-Europe</media:title>
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		<item>
		<title>The 10 major marketing themes in 2000: still relevant?</title>
		<link>http://genroe1to1.genroe.com/2010/06/27/the-10-major-marketing-themes-in-2000-still-relevant/</link>
		<comments>http://genroe1to1.genroe.com/2010/06/27/the-10-major-marketing-themes-in-2000-still-relevant/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 21:53:44 +0000</pubDate>
		<dc:creator>timwtyler</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=562</guid>
		<description><![CDATA[Every now and then I like to go back and read past work from the giants of our craft, and Philip Kotler certainly qualifies as a good set of shoulders for us to stand on so we can see further. In 2000 Mr. Kotler published &#8220;Marketing Management, Millennium Edition&#8221; (2000, Prentice Hall) and given the occasion, he looked [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=562&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/06/27/the-10-major-marketing-themes-in-2000-still-relevant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">timwtyler</media:title>
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		<item>
		<title>4 ways to involve your customers in new product development</title>
		<link>http://genroe1to1.genroe.com/2010/06/20/4-ways-to-involve-your-customers-in-new-product-development/</link>
		<comments>http://genroe1to1.genroe.com/2010/06/20/4-ways-to-involve-your-customers-in-new-product-development/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 22:12:20 +0000</pubDate>
		<dc:creator>timwtyler</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Do Leadership]]></category>
		<category><![CDATA[On-line Communities]]></category>
		<category><![CDATA[NPD]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=424</guid>
		<description><![CDATA[Over the last 18 months or so we have been working with an innovative client who has looked to their customers to co-create their business model, products and loyalty strategy. It has been an exciting and thrilling journey in a typically conservative industry; financial services. In their case an online, conversational, community was an invaluable supplement [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=424&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/06/20/4-ways-to-involve-your-customers-in-new-product-development/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">timwtyler</media:title>
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		<title>Customer Charters: Good or bad for customer satisfaction</title>
		<link>http://genroe1to1.genroe.com/2010/06/16/customer-charters-good-or-bad-for-customer-satisfaction/</link>
		<comments>http://genroe1to1.genroe.com/2010/06/16/customer-charters-good-or-bad-for-customer-satisfaction/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 23:48:25 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Customer Management]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=556</guid>
		<description><![CDATA[This post (Creating a culture of customer advocacy) by Rob Markey raises a subject that I’ve chatted to clients about a lot over the years.  Is it better to publically state that you will provide great service or let customers find out over time? I have always argued for the &#8220;let customers find out over [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=556&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/06/16/customer-charters-good-or-bad-for-customer-satisfaction/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">aramshaw</media:title>
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		<title>Comcast and Amex invest in Customer Service</title>
		<link>http://genroe1to1.genroe.com/2010/06/15/comcast-and-amex-invest-in-customer-service/</link>
		<comments>http://genroe1to1.genroe.com/2010/06/15/comcast-and-amex-invest-in-customer-service/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 05:52:41 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Contact Centre/Center]]></category>
		<category><![CDATA[Loyalty Programs]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=552</guid>
		<description><![CDATA[Customer service is  being seen by the big players as a key growth driver according to this recent Wall Street Journal article. So important is it that the article reports on an Accenture study that shows that 25% of 1,405 companies surveyed will be investing in this crucial area of business before anything else as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=552&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/06/15/comcast-and-amex-invest-in-customer-service/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">aramshaw</media:title>
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		<title>Understanding the value of Closed Loop Reporting</title>
		<link>http://genroe1to1.genroe.com/2010/06/14/understanding-the-value-of-closed-loop-reporting/</link>
		<comments>http://genroe1to1.genroe.com/2010/06/14/understanding-the-value-of-closed-loop-reporting/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 22:43:24 +0000</pubDate>
		<dc:creator>Stewart White</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Contact Centre/Center]]></category>
		<category><![CDATA[Do Leadership]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=369</guid>
		<description><![CDATA[What is Closed Loop Reporting (CLP) Closed Loop Reporting is any reporting that is done by a business (or silo within a business) where the generated information is not only tabled to the intended audience, but once that audience has acted upon the information within the original report, they then report back to the originator [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=369&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/06/14/understanding-the-value-of-closed-loop-reporting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">stewartwhite</media:title>
		</media:content>

		<media:content url="http://genroe1to1.files.wordpress.com/2010/03/linearreporting.png" medium="image">
			<media:title type="html">LinearReporting</media:title>
		</media:content>

		<media:content url="http://genroe1to1.files.wordpress.com/2010/03/closedloopreporting.png" medium="image">
			<media:title type="html">ClosedLoopReporting</media:title>
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		<title>Control groups for customer loyalty programs; an impossible dream?</title>
		<link>http://genroe1to1.genroe.com/2010/06/05/control-groups-and-loyalty-programs-an-impossible-dream/</link>
		<comments>http://genroe1to1.genroe.com/2010/06/05/control-groups-and-loyalty-programs-an-impossible-dream/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 08:18:31 +0000</pubDate>
		<dc:creator>timwtyler</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Do Leadership]]></category>
		<category><![CDATA[Loyalty Programs]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=524</guid>
		<description><![CDATA[Measuring the effectiveness of customer loyalty programs has always been a bit of a problem. We know the objectives of these programs clearly, customers who; stay longer consolidate their spending with you recommend you to their family and friends but even if members exhibit all of these behaviours, how can you be sure it is because of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=524&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/06/05/control-groups-and-loyalty-programs-an-impossible-dream/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/de178f7a8f6f4b56fc449be8b17ce5ac?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">timwtyler</media:title>
		</media:content>

		<media:content url="http://genroe1to1.files.wordpress.com/2010/06/divorce-ffps.jpg?w=206" medium="image">
			<media:title type="html">Divorce FFPs</media:title>
		</media:content>
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		<item>
		<title>Bad questions make for poor customer surveys</title>
		<link>http://genroe1to1.genroe.com/2010/06/04/bad-questions-make-for-poor-customer-surveys/</link>
		<comments>http://genroe1to1.genroe.com/2010/06/04/bad-questions-make-for-poor-customer-surveys/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 03:44:46 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Loyalty surveys]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=516</guid>
		<description><![CDATA[Following on from a recent posting Consumer Research: Poor research approaches give poor answers, I’m starting an occasional posting series looking at surveys (mostly customer surveys) that ask questions unlikely to provide useful and/or accurate information. Today’s survey is from the Australian Financial Review.  This is a prestigious national newspaper in Australia, similar in focus [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=516&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/06/04/bad-questions-make-for-poor-customer-surveys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05e82ab18ef0bb8b2f5880979923be23?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aramshaw</media:title>
		</media:content>

		<media:content url="http://genroe1to1.files.wordpress.com/2010/06/afrq16.png" medium="image">
			<media:title type="html">afrQ16</media:title>
		</media:content>

		<media:content url="http://genroe1to1.files.wordpress.com/2010/06/afrq17.png" medium="image">
			<media:title type="html">afrQ17</media:title>
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		<media:content url="http://genroe1to1.files.wordpress.com/2010/06/afrq19.png" medium="image">
			<media:title type="html">afrQ19</media:title>
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	</item>
		<item>
		<title>Why customer segmentation is not customer strategy</title>
		<link>http://genroe1to1.genroe.com/2010/05/30/why-customer-segmentation-is-not-customer-strategy/</link>
		<comments>http://genroe1to1.genroe.com/2010/05/30/why-customer-segmentation-is-not-customer-strategy/#comments</comments>
		<pubDate>Sun, 30 May 2010 22:43:37 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Do Leadership]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Cross-selling]]></category>
		<category><![CDATA[Customer Strategy]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=478</guid>
		<description><![CDATA[This recent blog article really struck a chord with me:  Why Doesn&#8217;t My Market Segmentation Work? The author makes some good points and I agree completely with them but I wanted to go one step further.  I believe that customer segmentation often “does work” in that the answers you receive are completely, technically, correct.  But [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=478&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/05/30/why-customer-segmentation-is-not-customer-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05e82ab18ef0bb8b2f5880979923be23?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aramshaw</media:title>
		</media:content>

		<media:content url="http://genroe1to1.files.wordpress.com/2009/11/value-map1.png" medium="image">
			<media:title type="html">Value Map</media:title>
		</media:content>
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		<item>
		<title>Using next logical product to maximise cross-sell</title>
		<link>http://genroe1to1.genroe.com/2010/05/24/using-next-logical-product-to-maximise-cross-sell/</link>
		<comments>http://genroe1to1.genroe.com/2010/05/24/using-next-logical-product-to-maximise-cross-sell/#comments</comments>
		<pubDate>Mon, 24 May 2010 22:36:17 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Do Leadership]]></category>
		<category><![CDATA[Cross-selling]]></category>
		<category><![CDATA[Customer Retention]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=459</guid>
		<description><![CDATA[Most of our clients see the ability to increase their cross sell rates as a good way to increase their overall share of the customer’s wallet and customer retention.  One of the better cross selling techniques is the next logical product approach. (Wondering “what is cross sell”) The next logical product approach to cross selling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=459&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/05/24/using-next-logical-product-to-maximise-cross-sell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05e82ab18ef0bb8b2f5880979923be23?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aramshaw</media:title>
		</media:content>
	</item>
		<item>
		<title>Determining what might be important to a customer</title>
		<link>http://genroe1to1.genroe.com/2010/05/16/determining-what-might-be-important-to-a-customer/</link>
		<comments>http://genroe1to1.genroe.com/2010/05/16/determining-what-might-be-important-to-a-customer/#comments</comments>
		<pubDate>Sun, 16 May 2010 22:26:02 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[Consumer research]]></category>
		<category><![CDATA[Loyalty surveys]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=449</guid>
		<description><![CDATA[In the customer loyalty survey process one of the keys is to make sure that your survey addresses all of the product and service attributes that are important to your customers.  Seems simple and logical, but it’s not always as easy as it seems. Determining what is important to a customer is the subject of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=449&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/05/16/determining-what-might-be-important-to-a-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/05e82ab18ef0bb8b2f5880979923be23?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aramshaw</media:title>
		</media:content>
	</item>
		<item>
		<title>How do you determine what is important to a customer?</title>
		<link>http://genroe1to1.genroe.com/2010/05/09/how-do-you-determine-what-is-important-to-a-customer/</link>
		<comments>http://genroe1to1.genroe.com/2010/05/09/how-do-you-determine-what-is-important-to-a-customer/#comments</comments>
		<pubDate>Sun, 09 May 2010 22:44:11 +0000</pubDate>
		<dc:creator>Adam Ramshaw</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[Customer Analytics]]></category>
		<category><![CDATA[Consumer research]]></category>
		<category><![CDATA[Loyalty surveys]]></category>

		<guid isPermaLink="false">http://genroe1to1.genroe.com/?p=440</guid>
		<description><![CDATA[I noticed the other day that I have touched on the subject of determining what is important to customers a few times in recent blogs (e.g Consumer Research: Poor research approaches give poor answers) but never given a full account of the different methods that you can use to do this. This post fixes that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genroe1to1.genroe.com&blog=10263248&post=440&subd=genroe1to1&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genroe1to1.genroe.com/2010/05/09/how-do-you-determine-what-is-important-to-a-customer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">aramshaw</media:title>
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