Comments on: Looking for higher Marketing ROI? Dig where the gold is. http://genroe1to1.genroe.com/2009/11/14/looking-for-higher-marketing-roi-dig-where-the-gold-is/?utm_source=rss&utm_medium=rss&utm_campaign=looking-for-higher-marketing-roi-dig-where-the-gold-is Genroe Blog Tue, 10 Jan 2012 00:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Building customer loyalty through comms? You need a Customer Contact Framework « Genroe Customer Management http://genroe1to1.genroe.com/2009/11/14/looking-for-higher-marketing-roi-dig-where-the-gold-is/#comment-3 Building customer loyalty through comms? You need a Customer Contact Framework « Genroe Customer Management Sun, 03 Jan 2010 22:55:21 +0000 http://genroe1to1.wordpress.com/?p=64#comment-3 [...] customer loyalty through comms? You need a Customer Contact Framework By timwtyler Using the Value Map and calculating Marketing Allowable puts you in good stead as you manage your customer [...] [...] customer loyalty through comms? You need a Customer Contact Framework By timwtyler Using the Value Map and calculating Marketing Allowable puts you in good stead as you manage your customer [...]

]]> By: Marketing Allowable: How much should marketing spend? « Genroe Customer Management http://genroe1to1.genroe.com/2009/11/14/looking-for-higher-marketing-roi-dig-where-the-gold-is/#comment-2 Marketing Allowable: How much should marketing spend? « Genroe Customer Management Thu, 10 Dec 2009 23:13:39 +0000 http://genroe1to1.wordpress.com/?p=64#comment-2 [...] Allowable: How much should marketing spend? By Adam Ramshaw We talked previously about using value maps as a guide to treating different customers differently as you market to them.  Now it’s time [...] [...] Allowable: How much should marketing spend? By Adam Ramshaw We talked previously about using value maps as a guide to treating different customers differently as you market to them.  Now it’s time [...]

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